Nervositeten ökar inför EU-valet:
Facebook will implement tools to make political advertising more transparent during the upcoming European Parliament election, including so-called issue-ads, the company announced Monday.
“In late March, we will launch new tools to help prevent interference in the upcoming election and make political advertising on Facebook more transparent,” Nick Clegg, the company’s newly appointed VP for global affairs and communications, said at a Brussels event today. (…)
People and organizations wishing to run political ads will need to be authorized by the platform and all ads will have to contain “paid for by” disclaimers, Clegg said.
Transparens är bra. Men att de som vill annonsera i samband med EU-valet måste godkännas i förväg kan bli stökigt. Speciellt som vissa av EU:s makthavare tycks betrakta all kritik som fake news. Och det finns ju redan ett nära samarbete mellan EU och Facebook för att försöka styra upp innehållet på sociala media.
Politico.eu: Facebook to roll out ad transparency rules ahead of European election »