CNBC rapporterar:
- Piper Jaffray found 37% of teens prefer to watch videos on YouTube, narrowly edging out Netflix, which came in at 35%.
- YouTube’s diverse content library appeals to teens, the firm said.
- However, Netflix ranked far ahead of other streaming platforms like Hulu and Amazon Prime Video.
Detta är visserligen amerikanska siffror baserade på amerikanska förutsättningar. Men sådana här trender brukar sprida sig till resten av västvärlden.
Despite Netflix ceding its pole position to YouTube, teens are flocking to it far more than other streaming services, Piper Jaffray found. Hulu and Amazon’s Prime Video served as the preferred platforms for 7% and 3% of teens surveyed, respectively. Cable TV ranked third at 12%, down from 14% in the spring, indicating that cord-cutting continues to be on the rise, the firm said.
Länk: Teens choose YouTube over Netflix for the first time, according to new survey »
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