On 13 June 2019, the Danish football club Brøndby IF announced that starting in July 2019, automated facial recognition (AFR) technology will be deployed at Brøndby Stadium. It will be used to identify persons that have been banned from attending Brøndby IF football matches for violations of the club’s own rules of conduct. The AFR system will use cameras that scan the public area in front of the stadium entrances, so that persons on the ban list can be ”picked out” from the crowd before reaching the entrance.
The use of AFR technology at Brøndby Stadium comes with prior approval from the Danish Data Protection Authority (DPA) which is a requirement in the Data Protection Act, as explained below. Brøndby IF is the first company to secure an approval for using AFR in Denmark.