PewDiePie mot nätets etablissemang

I en intressant artikel tar Quillette upp kampen mellan internets fria kreatörer och nätets etablissemang. Bland annat förklarar man varför vissa betraktar Youtubern PewDiePie som så »farlig«.

Kjellberg’s true crime is that he’s funny. And the online corporate giants have no idea what to do with humour, since humour always will target a society’s prevailing dogmas—including, at the current cultural moment, the earnest mantras that govern corporate messaging. Humour also happens to be the most powerful weapon against authoritarianism (corporate or otherwise), because it leaves an irreversible impression on its audience. Your intellectual ideas may be revised or rejected as you re-evaluate your premises in light of new experiences or reflection. But if you find something funny, that can’t be edited out by intellectual efforts. It will sit with you, and may well fester into thoughtcrime. Humour can turn heretics into folk heroes who must then be shunned and de-platformed. (Just ask Godfrey Elfwick.)

Länk: PewDiePie’s Battle for the Soul of the Internet »

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